Samsung’s newest TV The Frame, is a frame, a TV made to look like artwork hanging on your wall. The company announced last month that the TV is beginning its global roll out, after previously announcing the TV back in CES (The Verge).
The question is why is database marketing so hard for companies in Lebanon? I had a rant recently on social media, on my personal account, on how most companies in Lebanon fail to take advantage of Email Marketing. My posts focused on how most companies fail to even send out an email to highlight their upcoming events/promotions, a problem that Samsungctc doesn’t seem to face. That is great, right? Well, not entirely… I have received a few emails since the release of the Galaxy S8 and S8 Plus, marketing the new flagship and its features. The failure in their email marketing campaign happened last week when I received an email marketing the new Galaxy S8 accessories. Shouldn’t you go ahead and get me to buy the smartphone first before you try to sell me it’s accessories? Come on… your customer database is there for a reason. Identifying your customers, the products they have purchased, and possible upcoming interests, are key for a successful email marketing campaign.
If you enjoyed this post, then check out my previous post on Huawei’s failed video ad.
Over the past couple of years, the Android tablet market has taken a big hit, with consumers moving towards iPads or window’s tablets. Samsung kept updating their android tablet lines but didn’t stop there, as last year they entered the market with a windows tablet (Tab Pro S). The company finally updated their android Tab S line by introducing the Tab S3, at MWC 2017.