The question is why is database marketing so hard for companies in Lebanon? I had a rant recently on social media, on my personal account, on how most companies in Lebanon fail to take advantage of Email Marketing. My posts focused on how most companies fail to even send out an email to highlight their upcoming events/promotions, a problem that Samsungctc doesn’t seem to face. That is great, right? Well, not entirely… I have received a few emails since the release of the Galaxy S8 and S8 Plus, marketing the new flagship and its features. The failure in their email marketing campaign happened last week when I received an email marketing the new Galaxy S8 accessories. Shouldn’t you go ahead and get me to buy the smartphone first before you try to sell me it’s accessories? Come on… your customer database is there for a reason. Identifying your customers, the products they have purchased, and possible upcoming interests, are key for a successful email marketing campaign.
If you enjoyed this post, then check out my previous post on Huawei’s failed video ad.