Others

Why is database marketing so difficult in Lebanon?

The question is why is database marketing so hard for companies in Lebanon? I had a rant recently on social media, on my personal account, on how most companies in Lebanon fail to take advantage of Email Marketing. My posts focused on how most companies fail to even send out an email to highlight their upcoming events/promotions, a problem that Samsungctc doesn’t seem to face. That is great, right? Well, not entirely… I have received a few emails since the release of the Galaxy S8 and S8 Plus, marketing the new flagship and its features. The failure in their email marketing campaign happened last week when I received an email marketing the new Galaxy S8 accessories. Shouldn’t you go ahead and get me to buy the smartphone first before you try to sell me it’s accessories? Come on… your customer database is there for a reason. Identifying your customers, the products they have purchased, and possible upcoming interests, are key for a successful email marketing campaign.

If you enjoyed this post, then check out my previous post on Huawei’s failed video ad.

Don’t forget to follow KelShiTech on Facebook, Twitter, and Instagram.

 

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Others, Tech

Samsung begins mass production at it’s new semiconductor plant

Earlier this week there were predictions that Samsung is set to surpass Apple as the “world’s most profitable tech company”. This wasn’t only the result of the recent good performance of Samsung’s Galaxy flagships, but rather the result of the company’s semiconductor business. About 60% of the company’s profits come from their Semiconductor business (MarketWatch). Continue reading “Samsung begins mass production at it’s new semiconductor plant”

Others, SmartPhones, Tech

Huawei Lebanon fails in their marketing

Huawei Lebanon has been strongly pushing the P10 and P10 plus smartphones since their release. Their social media campaigns focused on promoting both devices through the use of a certain Lebanese professional photographer.

It’s all been good until they released their latest promotional video. The ad is basically the same professional photographer, taking photos, speaking about a certain feature, and then showing the photos. Now that seems great, doesn’t it? Well, it would have been, if they were discussing the camera, sure… but the ad was about the phones supercharge feature. Come on Huawei… seriously?

Continue reading “Huawei Lebanon fails in their marketing”

Others, Tech

Virtual Reality – A beginner’s guide!

Source: Samsung

A friend recently contacted me with an issue he was facing at work. He needed help coming up with an idea that might help special needs children have fun and perhaps learn at the same time. Some people, myself included, recommended the use of Virtual Reality. Some might wonder about the benefits of using VR to entertain and teach special needs children. Well it’s quite simple, VR is already being used in Healthcare, clinical therapies, and anxiety disorder treatments. Nevertheless, each case is different, and we should be careful when using VR with children (I’ll leave that to specialized personnel/therapists). But when considering virtual reality and all the options out there, one is left pondering and confused in front of all the possibilities out there. The article is not only meant for my friend, but for anyone looking to try out Virtual Reality. The question to ask is a simple one with many possible answers. Which VR headset should you buy?

Continue reading “Virtual Reality – A beginner’s guide!”

Others, Tech

Xiaomi Yi 2 4k Camera

Let me start by saying that I’m absolutely in love with this little thing. I ordered the Yi 2 4K action camera a while back through AliExpress, and at last just received it. The Yi 2 is a second generation action camera by Xiaomi, that was released in 2016. Continue reading “Xiaomi Yi 2 4k Camera”

Events, Others, Tech, عربي

روبوكب في دبي؟

ها قد اصبحنا نعيش في المستقبل، هو نفسه المستقبل الذي كنا نتخيله في الأفلام السينمائية منذ أقل من عشر سنوات. فقد أعلنت شرطة دبي خلال معرض الخليج لأمن المعلومات، الذي انتهى الإسبوع الفائت، عن أول روبوت شرطي في الإمارات العربية المتحدة. ووفقا لمقال نشرته جلف نيوز، ستشكل الروبوتات 25 في المئة من قوات الأمن بحلول عام 2030. يعمل الروبوت من خلال ذكاء إصطناعي عوضاً من التحكم به عن بعد عن طريق الحاسوب. يبلغ طول ووزن الروبوت الشرطي حوالي 170 سم و100 كجم. وقد تم توصيل الروبوت إلى قاعدة بيانات من شأنها أن توفر المعلومات المطلوبة لضابط الشرطة عن أي فرد. كما أن باستطاعة الروبوت أن يقوم بمسح للمباني لتحديد نقاط الدخول / الخروج. هذا يعد تطوير مميز وتحسين هائل لقدرات قوات الأمن في الإمارات (The MENA Tech).

لا تنسوا أن تتابعوا كل شي TECH بالضغط على زر Follow على يمين الصفحة، وأيضاً بأن تتابعوا صفحاتنا على الفيسبوك وتوتير.

Others, Tech

Android O’s new features

Last week, during the first day of Google IO 2017, the company announced Android’s newest version “Android O”. The actual name of the new update won’t be announced until the actual release. The update will of course first hit Google’s own Pixel and Nexus (still supported ones only) devices.

Continue reading “Android O’s new features”

Events, Others, Tech

Google Assistant and Siri: An AI death match

During the first day of Google IO, Google announced that it’s launching the Google Assistant on iOS.

The assistant is available on iOS (USA only for now) as an application that will be able to perform certain tasks, as it does on Android, but with some exceptions to certain OS functions. That means you will be able to make calls, send messages, and play songs, but not set any alarms.

Users have to open the Google Assistant app to activate it, as the home button can not be remapped. Users can also add a widget to make the launching of the Google Assistant faster and easier.

Don’t forget to follow KelShiTech on Facebook, Twitter, and Instagram.

Others, Tech

Samsung’s new Gear 360 – 2017

On the 10th of May, Samsung in Lebanon held a launch event for the Galaxy S8 and S8 Plus at OCEIL Dbayeh. At the event, Samsung showcased the two new flagships, along with their accessories, and the new 2017 Gear 360. Now with the being available, here’s what I think about it. As a first look, the 2017 Gear 360 looks really nice and really seems like it would fun to use. Continue reading “Samsung’s new Gear 360 – 2017”